I redesigned Dry's Referral program experience. The goal was to increase conversion rates for users referred through the app.
Users can share their referral link with friends and family who have not yet placed an order on the app. Once your friend uses your code, they will receive a R$20.00 discount on their first service order on the app. When the order is completed, you will receive R$20.00 as a credit to use on a service order.
Problems
The refer and earn experience was not very dynamic, with too much verbose text. The interface is confusing, making it difficult for the user to navigate, as there is no clear CTA. In addition, the lack of hierarchy in the information contributes to the user getting lost. The buttons compete for attention, making it difficult to identify exactly where the user should click. In short, the experience presents several challenges that undermine the user's main objective.
Goals
After identifying the issues that were harming users, we decided to define goals that would guide the project so that all collaborators were on the same page.
Helping users
Easily share the invite link with your friends and family
Help Dry
Increase the number of referrals, making the experience fun, dynamic, simple and scalable.
Helping Growth
Optimize your Refer & Earn program for business growth and make it the #1 acquisition channel
Jobs to be done
After identifying the issues that were harming users, we decided to define goals that would guide the project so that all collaborators were on the same page.
Invitation
Invited users should be able to easily share their referral code with their friends.
Sharing
Os usuários devem ser capazes de convidar rapidamente pessoas de suas redes sociais.
Tracking
Users should be able to see who they have invited in the past and track their total referral rewards.
📍 Our vision
Sharing Dry with your friends and family should be fun, intuitive, dynamic and rewarding.
It took a few weeks to arrive at the final composition of this interface and this was the desired result.
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