Joining as the founding designer I worked directly with Richard and the small dev team to strategise and design the initial Financial exchange product concept for Genezys. We built out a design capability which covered branding, UX and UI which was then absorbed full-time into the product. Genezys is focused on revolutionising the UX layer of Brazil financial market.
We paid special attention to the layout, which would convey a sense of security and ease to our users. We sought to balance the inclusion of important investment information with a minimalist and straightforward approach. Our goal was to create interfaces that were simple yet at the same time provide a casual and friendly environment for users, making the experience of using the platform as pleasant as possible.
I was responsible for the entire MVP design process. From discovery to user flows, sitemaps, hundreds of usability tests, user surveys, design reviews with developers, final UI delivery, and comprehensive project documentation.
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